The UK property market came alive this July, posting its strongest month for new listings since 2020 and recording the busiest return of sellers to the market since January. It’s a clear sign that more homeowners are re-entering the market, and buyer activity remains steady despite ongoing price sensitivity.
A Strong Month for New Listings and Sales
July 2025 delivered:
- The highest number of new listings for a July since 2020, up nearly 5% year-on-year.
- The most seller re-entries into the market since January, as confidence gradually rebuilds.
- Sales agreed reached their highest level for a July since 2021. Only May 2025 has recorded more transactions since March 2022.
This consistent growth in sales shows that while buyers are cautious, they are still ready to act when the price is right.
Price Sensitivity Remains High
One of the most eye-catching figures this month was the record number of price reductions. For the third consecutive month, more than 100,000 properties had their prices cut. This highlights how important realistic pricing has become in today’s market. Buyers are price-sensitive, and sellers are having to adjust to meet expectations.
Fewer Sellers Withdrawing
July also saw the lowest number of property withdrawals since December 2022. This suggests that once properties are listed, fewer sellers are choosing to exit the market early. It’s likely a reflection of more sensible pricing and a stronger belief in eventual sales.
Fall-Throughs on the Rise
On the flip side, the number of fall-throughs reached its highest level since October 2022. That month followed the market turbulence caused by the mini-budget, which shook confidence across the board. While the situation is less volatile today, the increase suggests that uncertainty and financing challenges are still affecting completion rates.
Quick Stats Summary:
- New Listings: Up 4.99% year-on-year
- Sales Agreed: Up 6.80% year-on-year
- Price Changes: Up 20.43% year-on-year
- Withdrawals: Down 29.37% year-on-year
- Fall-Throughs: Up 7.23% year-on-year
The Bigger Picture
More stock is coming to market, sales are increasing, and fewer sellers are stepping away. These are all positive signs for stability and activity. However, the high level of price reductions and fall-throughs shows that affordability and confidence are still key issues.
Looking ahead, much will depend on how interest rates, inflation, and wider economic sentiment play out. For now, the market is moving, but it is doing so carefully and with clear signs of caution.